Who can believe it has been 9 years since Hard On has taken on the fetish world to bring it into the 21st Century.
Now in it’s fourth venue UNION, which was it fist venue 9 years ago and known as Crash…Hard On has set out to modernise and make fetish accessible to the well entrenched and novice alike.
First tackling the music, it was decided that putting on a pair of chaps may change your taste in the sex that you want, but it doesn’t change your taste in music…so the dirty dance club concept was born. Spearheaded by putting funk into fetish, hard banging house was replaced with a more chunkier, uplifting and sexier sound.
Next step, broaden what is considered to be a fetish. Hard On expanded its dress code, sometimes reluctantly, to appeal to both fetish veterans and those who had newly discovered their dirty side. Adding sports kit, jockstraps, swim wear along with the skin, rubber, leather and military immediately added a younger element to Hard On. It also made it more accessible to those who could not afford the fetish price for leather and rubber gear opening up to a whole new audience, not to mention those into sports gear also seemed fitter.
Putting the old with the new and moulding the club where sex and dancing were combined perfectly…”get down on the dance floor or go down in the playroom” summed it up perfectly. With attitude checked at the door, a safe environment to play in and a space to explore your pervy side and with lots of wiling partners…HARD ON forged a fetish club for the 21st Century.
There is no denying fetish is more overground than underground…and the challenge to keep it inclusive yet exclusive is always the balance that comes with a dirty dance club wanting to appeal and push the boundaries (of those that are leftt) without excluding or judging. In fact, the first thing people notice when they go to Hard On is a sense of freedom and liberation from judgement shared with others who have the same attitude and open mind…whatever you are into you will find it at Hard On, and if it’s not here, it is now. Put it out there and they will cum/come. Enjoy the viral which is made up of pics from over the last 9 year and including video footage.