[from Seen Queen Blog]. There was a definite buzz in the air tonight at London's premier fetish club HARD ON as they launched their new 100% free to use cruise site www.hardonmen.co.uk. Like the club, the site is a no holes barred place for men to cruise and meet with one thing on their mind- dirty bum fucking, cock sucking and sleazy action. Along with rubber company DEVOTE, three hot bear type gogos gave away free goodie bags and www.hardonmen.co.uk invitations. We do not know what it was about this night, but it drew a lot of London's hottest and hunkiest that you would normally see at clubs like Juicy & Megawoof. Hard On has certainly generated a vibe with many improvements in the club from the newly designed play room to the new music policy which still remains unique on the gay scene. It seems all the hard work promoter Suzie has done paid off with winning the Boyz Scene Award for best Fetish Club. Whether it is hot and sweaty dance floor action or hot and sweaty hot cock action HARD ON seems to have found the perfect balance making the club a must do experience. Please note, the club has a strict dress code (see www.hardonclub.co.uk for the rules) so being hot just isn't enough...you must look the part. This is what gives the club that amazing sexually charged atmosphere that you simply do not get in other clubs, plus the crowd is attitude free (unless, of course it's part of the fun and games) and down to Earth. From a-list muscle hunks to the underground fetish freaks- Hard On is their monthly gathering ground. See pics below.